Vlahovic effect. Juventus soars on social networks and again overtakes Inter-Corriere.it
Return 2.0 thanks to the arrival of the Serbian striker. In December, it was the Nerazzurri who had the most interactions, subtracting the primacy from their rivals
He has yet to take to the pitch in his new shirt but, at least on social media, Dusan Vlahovic has already scored. Barring huge last-minute hits, the Serbian striker was the most important purchase for Serie A of the winter session transfer market, moving from Fiorentina to rivals Juventus.
What is traditionally referred to as the “repair market” has so far also established black-and-white digital channels. An injection for the statistics of the social networks of the club and an exponential growth also for the numbers of the player himself, which started vertically with the only news of the transfer.
The Serbian double
Once the fans were limited to waiting in the street for the player’s arrival, now the first sign of approval for the purchase comes from social networks. DV7, so the Serbian was renamed by the new fans, before landing in Turin, he had 570,000 followers on Instagram. Now it’s almost 1.1 million, number destined to grow further.
Fans have more than doubled, many of whom have already shared through Stories the new purchase of the new black and white number 7 jersey, a sign that growth will most likely be reflected in marketing as well, with a real boom in income. There have been many requests, so much so that the Serbian shirt is already sold out, not counting all the ones that could be printed right now thanks to the name and number customization on the back.
How much better Vlahovic can improve on his season tally of 17 goals in 22 league appearances remains to be seen in his first training session, but Juventus have certainly already won, or rather, regained an important primacy, that of interactions on social networks.
According to what was reported by Football and financein December they had been Inter’s historic rivals to steal leadership from the Bianconeri (a ranking in which Milan third, Napoli fourth and Roma fifth follow). A historic overtaking that had never happened before, but which inevitably influenced the enthusiasm of the supporters of Inter, first in the league and the discouragement of the supporters of Juventus, forced to run after other rivals like Milan, Napoli and Atalanta.
The farewell of a player like Cristiano Ronaldo should not be ruled out either, a lively multinational that alone manages to move and attract the masses, even on social networks. The Allianz stadium in Turin, the Stadio della Vecchia Signora, had never been full this year, not even with the capacity thresholds imposed due to the pandemic.
Counter the rivals
With the arrival of the Serb here it is rather the social ranking will soon be turned upside down thanks to a counter pass from Juventus, which will return to the top, compensating for the loss of interactions of the last month, an entity equal to 70%. It is a historic position that he had previously lost, temporarily, only in the face of the matches and the successes of the national team, in particular during the last European Championships.
We could not say the same thing, small consolation, because the videonews, where Juve has never struggled (46.7 million against 11.9 million for Inter. No other team over a million except Milan with 7.9 million interactions). While waiting for the official figures, it does not take long to understand that the advantage recorded by the Nerazzurri social networks in December of 20.4 million interactions (taking into account Facebook, Instagram, Twitter and YouTube), against the 19 .7 of the bianconeri, it is unlikely to be reconfirmed in January after Vlahovic’s coup.
This may be it will not be enough on its own to move up the ranking of football playedbut in a sports economy increasingly conditioned by digital environments, the difference is felt, if only from the point of view of visibility and future investments.
January 31, 2022 (change January 31, 2022 | 2:27 PM)
© COPYRIGHT RESERVED