Goldman this morning Sax announces intention to buy B2B2C lenders Green sky so Transactions worth $ 2.24 billion.. The acquisition, which still requires regulatory approval and is expected to be finalized in Q4 2020 or Q1 2021, will strengthen the company’s consumer business and attract consumers to the business. It aims to provide new products and new methods. Marcus of Goldman Sachs Financial product brand.

Goldman launched Marcus five years ago as a consumer-centric brand. This is to counter the growth of FinTech start-ups, neobanks and online trading platforms that have emerged over the past decade. It has attracted 8 million users since its launch, but is ahead of many. Bank known as Challenger – Marcus sues Chime and Robin Hood between banking and business applications (at least for number of users).

But with the purchase of GreenSky, we want to add another way to bring consumers into the process of achieving Marcus’ goals.

GreenSky operates a platform that facilitates the financing of high value products such as: Home renovation project Also Selective dental or medical procedure.. This will allow brands like The Home Depot to offer installment loans to point-of-sale customers, as well as medical and dental offices, which will increase customer sales and conversions. GreenSky then sells these loans to many banks and other lending partners.

This transaction can be seen as a way for Goldman to enter the “buy now, pay later” trend and provide Marcus users with an additional means of raising funds for their purchases. This market Recently took offAs proves Acquisition of Afterpay by Square, Acquisition of Payy by PayPal, When Amazon signs contract to provide BNPL funding through Affirm..

But according to Stephanie Cohen, Global Co-Head of Consumer & Wealth Management at Goldman Sachs, the acquisition is just as important as attracting GreenSky clients to the Marcus ecosystem. She also believes that by bringing GreenSky to Goldman Sachs and praising its balance sheet, there is no limit to the scale to which it can grow.

That said, don’t expect Goldman or Marcus to start offering BNPL rentals for their daily purchases anytime soon. Cohen says Green Sky is attractive because of the expensive nature of home improvement rentals.

To learn more about the company’s plans, we spoke to Cohen about the deal and asked how GreenSky fits into Marcus and other Goldman businesses. Below is a full interview, slightly edited for length and clarity.