Brown + Hudson Introduces Values, Interests & Personality Traveler Type Test
The only test you need to take to travel
LONDON, July 20, 2021 / PRNewswire / – Custom travel company Brown + Hudson announces the release of a valuable new test to help people find out who they are as travelers. Beta testers have suggested that the Values Interests and Personality Traveler (VIP TTT) type test may just be the most useful tool to emerge since the dawn of the internet.
The VIP TTT is the first and only scientific assessment to focus exclusively on an individual’s traveler personality: their type of trip, their values and interests.
Why now? Well, there is a huge pent-up demand for travel. Of course, we all just want to go – to escape – anywhere. We’ve had over a year to dream of places we want to go, but have we really stopped thinking? Have we taken the time to think about why we travel, how we might travel smarter, and who we are as travelers?
The company’s test answers these questions. The company worked with two prominent travel psychologists, Dr. Jaime Kurtz, professor of psychology at James Madison University and Andrijana Pujić, a Serbian expert in psychometrics and the assessment of personality traits. It is a reflective test that consists of 77 reflective questions.
“The travel professionals who will survive and thrive in the future will focus on where, when and how many people, why, who and how,” said the founder of Brown + Hudson. Philippe Brun, which is hopeful that other travel agencies and travel agents will license and use the test, which in turn will move the entire industry forward.
After spending 10-15 minutes completing the test, users receive a tailored report, a symbol for their traveler type, and an excerpt from Brown’s upcoming book,
“REVISIT: the new art and science of luxury travel.”
In beta research, 95% of testers found the results insightful and valuable, and 89% found the testing experience enjoyable.
Situated at London and with a global network, Brown + Hudson is a team of thinkers and creatives who craft richer and more refined travel stories. Over 26 years of travel expertise, ongoing research and scientific knowledge from world-renowned authorities, academics and universities form the basis of every physical or virtual experience they design.
Brown + Hudson
+44 7985 292 712
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SOURCE Brown + Hudson